Kern Schools Federal Credit Union to change name to Valley Strong Credit Union
February 1, 2020
Kern Schools Federal Credit Union will change its name and operate as Valley Strong Credit Union, effective Feb. 18, 2020.
This move allows the Credit Union to expand beyond Kern County as well as position the organization to serve more people in the region. It remains a member-owned, not-for-profit entity.
“We are the same financial institution you have trusted for more than 80 years,” said Stephen P. Renock, IV, President/CEO. “People have a lot of financial options these days. We want to make sure we position the Credit Union for current and future success, and help consumers realize their financial goals right here in the Valley.”
In addition to growing its footprint, Valley Strong is offering expanded products and services ranging from Business Banking to extended Contact Center hours. Those who bank with the Credit Union also will see fewer service fees as well as implementation of a new ATM fleet.
Over the coming weeks, members will notice changes to the name, look, and brand at their favorite branch or when accessing online and mobile banking. These changes do not indicate a change in business practices, but rather the enduring values the Credit Union has always stood for as it celebrates an exciting future for Valley Strong and its members.
Kern Schools Federal Credit Union, soon to be Valley Strong Credit Union, operates 10 branches, serving more than 150,000 members, with approximately $1.8 billion in assets. It remains the largest financial institution headquartered in Kern County.