SmartStrand Carpet by Mohawk
Stockdale Tile and Flooring Center
June 19, 2021
Mohawk Industries, Inc. always delivers a superior flooring product. For individuals and families who prefer carpeting in their homes, SmartStrand Forever Clean products offer a truly stress free solution.
This carpet offers permanent stain resistance, the proprietary Nanoloc™ Spill and Soil Shield for easy cleanup and long-lasting durability. The carpet is a triexta polymer called Sorona which is made with 37 percent renewable bio-based (corn or plant-based) ingredients, the only man-made carpet fiber with such a component. The SmartStrand family of carpet products are made with DuPont Sorona that is grown in North America. The corn is grown in the U.S., the fiber is made in the U.S., the carpet products are made in the U.S., so one can truly say the SmartStrand family of products are “Made in America.”
Combined with the above-mentioned benefits of SmartStrand Forever Clean is the added luxury of supreme softness. Each strand of carpet is packed with 700 silk-like, stain-resistant fibers, which is three times more individual fibers than found in traditional nylon carpeting.
The ColorMax technology is one of Mohawk’s latest technological innovations in carpeting and other types of soft surface flooring. This technology offers colorations that beautifully blend with and complement the natural depth and color variation of wood and stone.
In 2017, Mohawk tested their SmartStrand carpet for two weeks in a rhino enclosure at the Birmingham Zoo in Alabama. For two weeks, Max, a 5,400-pound white rhinoceros, lived in an enclosure with a carpet floor instead of dirt. At 5,400 pounds, Max weights more than a Ford F150 pickup truck. No home carpets are subject to that type of abuse. Max’s enclosure was lined with two types of carpet. On one side of the enclosure was Mohawk’s SmartStrand Silk Forever Clean carpet, and on the other side was a competitor’s premium soft nylon carpet. After two weeks, both carpets were covered with more than just mud. Max deposited roughly 1,000 pounds of solid waste and an unknown quantity of liquid waste. It would take approximately two years for the average family dog to soil a carpet with a similar amount of waste.
At the end of the two week experiment, both carpets were professionally cleaned. The nylon soft carpet showed signs of matting, crushing, and stains. On the other hand, the SmartStrand Silk carpet released stains and remained beautiful, looking like new, once again proving that SmartStrand is the most durable, easiest to clean carpet on the planet.
SmartStrand Silk Forever Clean is also the only carpet with the All Pet Protection and Warranty covering all pets, all accidents, all the time.
The three Stockdale Tile and Flooring Center’s stores, located in Bakersfield, Visalia and Tehachapi, offer a wide selection of SmartStrand Silk Forever Clean carpet samples. The knowledgeable sales representatives will be happy to discuss the benefits of the SmartStrand carpet with you and look forward to assisting you in selecting the best product for your home. Also, visit Stockdale Tile and Flooring Center online at http://www.stockdaletile.com.