Highlighting success within the economic landscape of our community
Economic Development Update
November 21, 2020
Deco Du Jour opens Tehachapi store
Gina Dumania has lived in Tehachapi just shy of a year after relocating from Southern California last January. Upon getting acquainted with the community, she recognized a lack of offerings in an area she happens to specialize in, furniture and home furnishings.
Gina, her mother Dorothy Dumania and Shawn Bineau decided to come together and partner in Deco Du Jour, a retail store offering popular styles from Los Angeles showrooms, including farmhouse rustic, classic, mid-century modern, contemporary and modern home furnishings.
The new location is not only bringing home furnishings to shoppers in the City of Tehachapi, but also reviving an 1,890-square-foot retail suite that was last a Blockbuster Video nearly a decade ago. While many of the remnants of the yesteryear video rental franchise had to be removed, Deco Du Jour has already filled the space with their first batch of inventory, ready to showcase to potential shoppers.
"I had a store in Downtown L.A. and after moving up here in January I noticed there weren't any furniture stores out here," Gina said. "I came across you (the City of Tehachapi) and got lucky and found this place. I never imagined I would be able to have this size of a store."
Dumania has relied on storeroom contacts for inventory as well as the Southern California movie production studios, but is already negotiating to become an authorized dealer for several furniture manufacturers after she gets a feel for the Tehachapi market in terms of demand and what type of high quality pieces the public is seeking.
"I really hope we blow up; people are very curious about what we are doing here, they can't wait and are very excited about the whole thing," Gina said. "It's kind of nerve-wracking because we have a lot to deliver now."
The home furniture offerings include couches, chairs, dining sets, beds, coffee and end tables along with a collection of chandeliers acquired from Originals 22, a company out of Chino, California.
"They fabricate their own chandeliers. They are super-elaborate, handmade, they are works of art," she said.
Deco Du Jour hopes this initial investment in the City of Tehachapi will result in a long tenure in the community. They are located next to the Sears Home town store, providing the perfect neighbor to the appliance store for shoppers looking to furnish their homes in one trip. Deco Du Jour is open Monday-Saturday 9 a.m.-6 p.m. and on Sundays from 10 a.m.-6 p.m. at 831 Tucker Road. Those wishing to preview the inventory can do so by visiting their website http://www.Decodujour.com.
Valley Strong Credit Union breaks ground
Valley Strong Credit Union has started construction on the site of their new 2,600-square-foot branch on Tehachapi Boulevard just north of Walmart. The site improvements include a new parking lot and an additional 3,500-square-foot pad that is currently available.
Kern County Pulled Back into Purple Tier
On November 16 Governor Gavin Newsom announced 28 counties, including Kern, are returning to the most-restrictive "Purple" tier of reopening in the midst of COVID-19. Refer to the CDPH's Blueprint Activity for Business Tiers at http://www.tehachapicityhall.us12.list-manage.com/track/click?u=c416417bb9a5a7a7fd9c33660&id=556e76cc07&e=69fcaf712f for more information as there have been some changes.
For more Economic Development News visit http://www.liveuptehachapi.com/303/Economic-Development-News.