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Adventist Health Tehachapi Valley unveils a new direction for its brand

 

President Interim David Eastman of Adventist Health Tehachapi Valley visited with Tehachapi City Manager Greg Garrett at the unveiling of the new Aventist Health brand on Tues. Jan. 31 at the old hospital

Adventist Health Tehachapi Valley is honored to provide faith-based whole-person care for the community of Tehachapi and surrounding areas. As consumer expectations and the healthcare industry have changed and evolved, so has the Adventist Health brand.

On Jan. 31 we announced the next chapter in the Adventist Health story, which now includes Tehachapi Valley. Adventist Health is embarking on a new brand direction that includes an expanded mission statement and core values that support our vision of transforming the health experience, outcomes and status of our community.

Our mission statement, Living God's love by inspiring health, wholeness and hope, broadens our focus from solely caring for the sick to helping communities be healthier. It reflects our heritage of providing physical, mental, and spiritual care and compels us to break down the walls of a traditional health system and extend our reach more deeply into the community.

In addition to our expanded mission, we introduced a new visual identity that represents the spirituality and fresh optimism of our organization. Our tagline – "Together inspired" – speaks to our coming together with the Tehachapi Valley and the power that connection will have to move our neighbors toward a healthier life.

"We are excited to be a part of the Tehachapi Valley community and to help bring a new hospital to the residents who are so deserving of this," said David Eastman, Interim President of AHTV. "The fact that Adventist Health's new brand launch coincides with our new relationship with the community is really perfect timing... we now have an opportunity to share the fact that we are part of a health system with 20 hospitals, 260 clinics and 5,000 medical staff physicians. By putting 'Adventist Health' at the front of our name, we are stating – loud and clear – who we are and that what we do is 'Together inspired.'"

 
 

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